With the goal of calling people’s attention to the importance of traffic safety, Port of Açu is supporting, for yet another year, the Yellow May campaign. Created five years ago by the National Observatory for Highway Safety, the campaign alerts the population to the high worldwide rate of deaths and injuries in accidents. The subject of this edition of the campaign is #NósSomosOTrânsito (#WeAreTraffic), which proposes society’s direct involvement in traffic safety actions and new forms of dealing with mobility.
“We assume our commitment to support Yellow May as a means of reinforcing the awareness work we have already been developing together with our associates all year long. Safety is paramount at Port of Açu and applying it daily to traffic and disseminating this idea is also our role,” said Rodrigo Castana, Safety and Occupational Health manager at the Port of Açu.
To mobilize the Port’s associates, the symbol of the campaign will be distributed to all. The yellow ribbon is an invitation to adopt safer and more responsible behavior in traffic. The group will also participate in lectures on the subject offered by the Firemen, transportation industry association SEST SENAT, and toll-road operator Autopista Fluminense. To reinforce the campaign, the Port of Açu will distribute fliers and carry out educational actions inside the enterprise and on BR-356, the highway that connects Campos to São João da Barra, with the support of the municipal government.
IMG_7704.JPGAccording to José Aurélio Ramalho, founder of the Yellow May Campaign, 90% of accidents are caused by human error, like clumsiness, carelessness, and lack of attention. “We are responsible for our acts in traffic and being clearly aware of this is one of the paths to reverting the sad scenario, not only in Brazil, but in all the world,” he said.
According to data from the World Health Organization (WHO), in 2009, nearly 1.3 million deaths from traffic accidents were reported in 178 countries. That is equivalent to 3,000 lives lost per day and the ninth cause of death in the world. If there are no changes, the WHO estimates that 1.9 million people will die in traffic in 2020 (moving it up to the fifth largest cause of death) and to 2.4 million in 2030.
